Our team at Fabsigns have assisted many education businesses with their school sign strategies over the years.
The needs for schools can vary greatly between budgets, locations, goals, and existing awareness. However, there is a consistent check list of items school administrators should review when discussing the local marketing strategy.
1. First Impressions
Your signage is normally the first thing parents and students see when driving past or visiting your school. A clear, well written, and high quality sign creates an excellent first impression and immediately communicates your schools brand.
Schools can be difficult to navigate, with multiple pathways, buildings and no assistance from Google Maps. New students, temporary teachers and aids as well as guests will greatly benefit from navigation signage from maps to arrows and building signage.
Changeable school signs allow administrators to communicate motivation messages to students, teachers, and parents. From fundraisers with progress checks to the school’s motto, you are able to decide how best to motivate the faculty or children and update this regularly so it doesn’t become ‘part of the wallpaper’.
4. Brand Awareness
Part of running a successful school is to ensure there is appropriate brand awareness. Signage that is on brand is integral to this, as schools require a strong local presence. A signage company should have strong knowledge of maintaining brand awareness when assisting schools with design, creation and installation.
5. Promotion Core Values
Your school’s core values can be on display 24/7 with a digital display sign. Cycle through them or set it to change daily to remind your faculty, parents and students of the schools core values.
6. Celebrating Achievements
It is important to celebrate achievements including graduations, awards, sporting successes and so on.
7. Promoting Events
Let the community know about school events such as fetes, dances, school fundraisers, and more with digital school signs.
These are the main elements in a successful school sign strategy, but there are plenty of other ways to take advantage of signage including window and door signs, frosting and car wraps to name a few.
Call our team at Fabsigns today on (07) 3267 5507 for your free quote where we can discuss your specific needs and opportunities.