Your potential customers cannot see your newspaper ad unless they sift through the newspaper’s pages and fall upon them accidently. They cannot see your TV ad unless they switch on the television and let’s be honest, by that point, work is the last thing on their mind. Billboards however, when placed strategically, really garner attention and at just the right time. Catching a commuter on the way to or from his or her business is just the right time to be sending your message and it’s just one of the reasons why Billboards are so effective.
