A savvy clothing label entrepreneur wouldn’t attend a trade show with a handful of business cards to distribute to the masses. He understands that most are going to end up in the bin after a 6-monthly wallet clean out, or stuffed in a dusty top draw alongside 20 others. He would slap that same logo and contact information on a hardy vinyl sticker and hand them out with a grin on his face. This guy is smart, he knows that the basic application of adhesive to his logo and contact information has turned these marketing devices from a square card of rubbish to a wondrous and exciting gift (kids refer to these as FREE STICKERS!!!) destined for a life of royalty. Attached to any object, perfectly head height, a monument of time gone by, a trophy to be masqueraded and gazed upon.