Bumper-to-Bumper vehicle signage and vehicle wraps transform an ordinary car into a billboard on wheels, making them an affordable, but very effective advertising option especially for small business owners. With all this potential, though, many a vehicle wrap’s marketing potential still often falls short for a number of reasons.
Vehicle signage isn’t just about slapping a sticker of your logo on the side of your car, though. As with most advertising options, it’s an art. Here are a few tips for designing effective vehicle wraps and signs.
Think About Your Audience, Not Yourself
Don’t give in to your personal design tastes. Just because you saw a vehicle wrap on the road and loved it doesn’t mean your target customers will feel the exact same way. Remember that advertising is about getting the attention of your target market through their likes, not yours. Choose a classy, understated design, or a bold, striking image with great impact and value that’s based on what you think will grab the attention of your target clientele. Don’t go for bland, generic designs that are easily forgettable.
Get the Right Suggestions
Unless he’s an expert graphic designer or advertiser, don’t ask your brother-in-law for suggestions. Similarly, designs that garner rave review from your friends and relatives may not get the same reaction from your target customers.
You’ll need to figure out what it takes to connect to your customers and work on that. It may be anything that strikes a wow factor, such as a big sign, to small subtleties, such as the details of the logo, to get them to connect with you. Knowing what your audience wants is really the key to a successful vehicle sign.
Send Your Message Loud and Clear
People on their way home or motorists passing by only have a few seconds to see and understand your signage. Your design should be easily readable and sends your message loud and clear. The design should grab your audience’s attention and leave a lasting impression. If you put your images and graphics on the wrong spot, people may not see them, or they might miss out on the important parts. Play around with colours and fonts to find the right, popping design.
Vehicle wraps are an effective form of advertising your business, but they’re only effective if you can deliver your message properly to your audience in that very small window of time. If you need help in designing and creating your vehicle wraps in Brisbane and surroundings or any other advertising signs, get in touch with us and we’ll be glad to be of service.
Interested in vehicle signage or car wraps. Checkout our product page for more information and don’t miss the vehicle signage portfolio on the same page packed full of inspiration and design ideas.