The lowest cost per impression Brisbane advertising isn’t what you’d think.
It’s not Google Adwords, Facebook ads, Bing, Yahoo or even old fashion print ads in newspapers.
While each of these advertising strategies have their strengths, they still
do not provide the lowest cost per impression.
Let’s start with the basics.
What is Cost Per Impression?
This is a marketing metric used to determine what the cost of a person looking at your advertising is to the business. If you put an ad in the newspaper for $350 and 1000 people see it that’s $0.35 cost per impression.
Why Do Businesses look at Cost Per Impression?
Sometimes the best way to get a conversion or sale is to get your product in front of as many relevant people as possible. Hence finding a marketing strategy with a low cost per impression is your ideal solution, as this is the most cost effective way to show your services to as many people as possible.
What’s the Lowest Cost Per Impression Strategy?
Vehicle signage. Car wraps, ute signs, one way vision, and vehicle lettering are one off costs that can last 5 plus years that are constantly getting you attention.
A good signage team will ensure the best designs, colour combinations (that are on brand) and a high quality adhesive are used to get the most out of your signage.
Vehicle Signage Benefits
Other benefits to vehicle signage include:
- One off cost
- Protects the paint on your vehicle (car wraps specifically)
- Ongoing advertising
- Easily updated
- Advertising that moves with you
- 24 / 7 advertising
- Wraps are faster & more cost effective than paint
- Limitless choice with colour & design
Vehicle signage is so important even local Brisbane councils choose to use fleet signage, not just for recognition, but also for raising brand awareness.
If you are considering adding this cost-effective marketing strategy to your business talk to our team at Fabsigns today on (07) 3267 5507.